Due to its status as a user-created games platform, Roblox has a variety of popular games; by July 2020, at least 20 games had been played more than one billion times, and at least 5,000 have been played more than one million times. While Roblox is free-to-play, it features in-game purchases done through its virtual currency known as “Robux”, and game developers on the platform are able to create items that cost Robux. The platform hosts millions of user-created games (officially referred to as “experiences” since 2021), all created using a dialect of the programming language Lua and the platform’s game engine, Roblox Studio. Roblox (/ˈroʊ.blɒks/ ⓘ, ROH-bloks) is an online game platform and game creation system developed by Roblox Corporation that allows users to program and play games created by themselves or other users.
It has also been accused by Hindenburg Research of artificially inflating its monthly active player count. In April 2022, Truth in Advertising filed a complaint against Roblox with the Federal Trade Commission for false advertising, mainly failing to disclose when advertising is present, such as with advergames and brand ambassadors. Roblox has been criticized several times due to the content that is present on the platform, specifically the presence of sexual or politically extremist-related material.
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- Log in with your existing account and start exploring some of the most popular experiences from the Roblox community today, including Grow a Garden, Adopt Me!
- Privacy practices may vary based, for example, on the features you use or your age.
- Roblox has also hosted virtual concerts, such as the one starring Lil Nas X; during that concert, Lil Nas X debuted his song “Holiday”.
- By this point in the platform’s history, several games had been played million of times.
- The 2020 edition of the Bloxy Awards, held virtually on the platform, drew 600,000 viewers.
- Roblox was officially released on September 1, 2006, with Roblox Studio being made available that same year.
- By May, they had already released a stripped-down version of the platform for iOS that only included its social features, but did not allow users to play games on it.
In April 2021, Hasbro released Roblox-themed Nerf blasters and a Roblox-themed version of Monopoly. The sets included a code that was used to redeem virtual items, as well as blind boxes that contained random minifigures. At the same time, a port of Roblox to the PlayStation 4 were announced, and later released on October 10. In 2023, Roblox released public beta versions of the platform for Quest 2 and Meta Quest Pro on July 27, with full versions released in September. Efforts were also made towards making Roblox more accessible, with automatic machine translation being added to in-game chat in 2020, initially supporting 9 languages. The company also expressed interest in porting Roblox to other virtual spinnaus login reality devices in the future.
- From 2013 to 2014, Roblox released several updates to their development tools, adding new features.
- It was removed due to the company believing newer players would get confused by the presence of two separate currencies.
- The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019, $1.5 billion in June 2020, and $2 billion in October 2020, making it the iOS app with the second-highest revenue.
- As of 2020, Roblox reported that more than 2 million developers used Roblox Studio to create more than 20 million games per year.
- Among these new features was the Developer Exchange program, which initially only allowed payouts of up to $500.
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They also criticized the platform’s virtual economy, comparing the limited collectibles market to gambling. Some found that the platform made it very easy to purchase microtransactions, leading to numerous instances where children have spent large sums of money on the platform without parents’ knowledge. Roblox’s business model has also been criticized, with the platform being accused of featuring exploitative practices that target children; Professor Jane Juffer at Cornell University accused Roblox of encouraging consumerism in children.
He also discussed the Ready Player One and Ready Player Two books as being inspirations for the company’s ideas. Roblox’s business model throughout this time has continued to be based around creating a metaverse, and attempting to increase the platform’s appeal. In January 2022, LuoBu was shut down, with Roblox stating that they were going to redevelop the release, and that LuoBu was only ever intended to be a test version. The growth of Roblox, both as a platform and as a company, continued into 2021 and the following years.
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After Knowledge Revolution was acquired by MSC Software, the two left the company and Baszucki began investing in earlier social media sites like Friendster. Before the creation of the platform, both Baszucki and Cassel worked for Knowledge Revolution, a company that specialized in creating educational and physics simulation software. Age verification and estimations are handled via Persona, a third-party provider of age verification software. Users can only communicate with each other after they perform an age check, which is done through either ID verification or having a video of themselves analyzed by age estimation software. Since November 2021, the programming language has been open sourced under the MIT License. Roblox does offer hacking victims a “rollback” for their items, although this is only offered once per account.
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During the 2017 Roblox Developers Conference, officials said that creators on the game platform, of which there were about 1.7 million as of 2017, collectively earned at least $30 million in 2017. In September 2025, the government of the Mexican state of Nuevo León, through its civil police and cyber police unit, issued a public warning to parents stating that Roblox was not a safe platform for children for similar reasons. Later that year in August, Indonesia requested that Roblox strengthen its chat filters to remove harmful content and enhance child safety, warning that failure to comply could result in a ban. Russia banned the platform for promoting “extremist materials” and content related to the LGBTQ community.
Voice Chat Needs Fixing.
Initially, the highest rating that games could be given was 13+, although in June 2023, a 17+ rating was introduced that would permit games to feature more graphic violence, romantic themes and alcohol usage. Voice chat was then followed by facial animations based on the real-world motion tracking of the players face, which was announced in 2022 and released in 2023. This version of the platform, officially known as LuoBu, was published and operated by Tencent, and was heavily restricted due to China’s regulations on video games.
This version initially only released with selection of 15 games chosen by Roblox staff, due to concerns regarding Entertainment Software Rating Board standards. One of the most successful creators on the platform at the time was Luke Weber, known on Roblox as “Stickmasterluke”, who had a following of over ten million plays across all of his games combined. By this point in the platform’s history, several games had been played million of times. Games that were made by the community early in the platform’s history included paintball games, haunted houses and model trains that players could ride. It was determined early on in development that the two would design Roblox to rely entirely on user-generated content, only providing the tools necessary for people to develop games, as well as the server hosting later in development. Games on Roblox greatly range in genre, and the content of these games effects its age rating.
It was created by David Baszucki and Erik Cassel in 2004, and released to the public in 2006. The iOS version of Roblox passed $1 billion of lifetime revenue in November 2019, $1.5 billion in June 2020, and $2 billion in October 2020, making it the iOS app with the second-highest revenue. Kuwait briefly banned the game from August to October 2025, with the country lifting the ban after Roblox agreed to implement a set of new safety and content restrictions requested by Kuwaiti authorities.
The most popular game on the platform around this time was the role-playing game Adopt Me! Additionally, the average number of daily active players in 2020 had increased by 85% compared to 2019. By December 2016, the platform had about 30 million monthly active users, a number that had increased to 90 million by April 2019. By January 2014, the platform’s monthly player count had increased 10 to 12 million monthly players, although a majority of those players did not have registered accounts and instead played as “guests”. By August 2011, Roblox had about 6.8 million active users monthly, becoming the second-most popular kids entertainment site.